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Research papers

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight
Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert
Companies: IPSOS, Pernod Ricard
April 14, 2022
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Citation

Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-decision-intelligence-enables-pernod-ricard-to-measure-and-optimise-the-performance-of-its-brands-and-their-key-activations


Research papers

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company's belief in building passion brands with deep connections to consumers. The resulting 5-step process, called...

Catalogue: Congress 2014: What Inspires?
Authors: Mark Whiting, Nathalie de Rochechouart, Kim Gaspar, Florence Rainsard
Company: Added Value
September 10, 2014
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Citation

Whiting, de Rochechouart, Gaspar and Rainsard (2014a, September 10). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e--8345